Whether you run a small business or are in charge of marketing for a larger corporation, it is important to consider how events fit into your annual marketing plan and indeed your budget.
If you want to engage with your potential customers and suppliers then make sure you have researched any industry specific events that might give you the opportunity for some face to face contact with your target audience.
Attending conferences and trade shows can be a great way to get ideas from other companies in your field and can be a good chance for some competitor analysis. How are others competing in your marketplace and what can you learn from their successes or indeed their mistakes?
If you are going to exhibit at a trade show or attend a conference or networking event it is important to look at your strategy and how to get the most out of attending.
Find out who else is going to be there and email any key contacts beforehand to arrange to meet for a coffee or lunch at the event, plan your day and make sure you’re connecting with the right people.